2009 Quiz for Children

The Fifteenth 2009 Quiz for Children raises 18,700 Euros for UNICEF and the BBC Children in Need Appeal.


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The 2009 Brussels Quiz for Children organized by APCO Worldwide and held under the Patronage of President of the European Commission, José Manuel Barroso raised 18,700 Euros for UNICEF and the BBC Children in Need Appeal.

67 teams representing the European Union institutions, Journalists, Companies, Law firms and Consultancies competed against each other in a test of General Knowledge. Hill & Knowlton were the winners closely followed by Slaughter & May and Kraft Teams.

Former Editor of the European Voice and Professional Moderator, Jacki Davis acted as Quizmaster supported by 40 APCO staff dressed in UNICEF T-Shirts and three as Pudsey Bears.

Master of Ceremonies, Mark Dober said “APCO Worldwide was very proud to host the 15th Quiz for Children and help raise a record amount for charity.  We are extremely grateful to all our sponsors and 340 participants. We look forward to hosting the next Quiz for Children in November 2010.”

Money was raised through table reservations, drinks, and a raffle with generous prizes including airline tickets courtesy of Lufthansa. Sponsorship from Gold Sponsor SAB Miller along with Hill & Knowlton, Fleishman-Hillard, FD Blueprint, Slaughter & May, Ernst and Young raised over €8,000 for the Quiz charities.

90% of the money raised will go to UNICEF’s WASH Campaign for safe and accessible drinking water in the developing world, and 10% to the BBC Children in Need Appeal.

Yves Wilmot President of UNICEF Belgium said "GREAT team, SUPER quiz, HUGE Success.....WELL DONE. Thank you all very much for your very hard work. The organisation was great and everyone had a great time ! With the funds raised children around the world will benefit from your generosity and hard work and will have access to safe drinking water. We are looking forward to the 2010 QUIZ.”

Challenging Quiz questions included:

  • Cape Town is the legislative capital of South Africa, where is the judicial capital ?
  • Wikipedia is one of the world’s largest reference websites. “Wiki” is a Hawaiian word meaning: FAST; or EASY; or TOGETHER ?
  • Which 2 countries have not yet ratified the UN Convention on the Rights of the Child ?

The Quiz turned out to be an auspicious day not only on the eve of 20 November Universal Children’s Day but also the night when the new EU President and High Representative were selected.

In the Mystery Guest Round, the former bestselling musician ‘Mister John’ played his latest Van Rompuy Remix of his bestselling song ‘It’s Great to be a Belgian’.  

Incidentally, the Quiz seems to have re-launched Mister John’s international career with his appearance on BBC’s Newsnight on 24 November playing the Van Rompuy Mix (YouTube).

The Belgian theme continued with the auction of a signed pair of shoes from tennis superstar and UNICEF Ambassador Justine Henin.

Other entertaining highlights included ‘Patty and the Presidents’ (MySpace) playing live for the Music Quiz Round of Questions

Also a show by Rachel Ponsonby, a founder member of Brussels’ very own Zirk Theatre which works with Clowns Without Borders, active in African Refugee Camps. Unfortunately at the last minute due to fire hazard, Rachel was prevented from performing her ‘flaming hula-hoop’ so did an improvised show that involved breaking a glass with her operatic voice.